Privacy Policy

Effective Date: Aug 1, 2026

Milwaukee Repertory Theater (“Milwaukee Rep,” “MKE Rep,” “The Rep,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, retain, and safeguard information when you visit www.MilwaukeeRep.com (the “Website”), purchase tickets, make donations, register for classes or events, subscribe to communications, or otherwise interact with Milwaukee Rep online.

By using the Website, you acknowledge and agree to the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

We collect both Personal Information and Non-Personal Information.

Personal Information is information that identifies, relates to, describes, or could reasonably be associated with an individual. Examples include:

Name
Mailing address
Email address
Telephone number
Payment information
Donation history
Ticket purchase history
Class registration information
Account credentials
Emergency contact information provided for class registrations

Non-Personal Information includes information that does not directly identify you, such as:

Browser type
Device information
Website usage statistics
Referring websites
General geographic information
Pages viewed and interactions with the Website

2. INFORMATION YOU PROVIDE TO US

We collect information directly from you when you:

Purchase tickets
Make a donation
Register for classes, camps, workshops, or events
Create or update an online account
Sign up for email communications
Complete surveys
Enter contests or promotions
Contact us by email, phone, mail, or online forms

Ticket Purchases and Donations

When purchasing tickets, Subscriptions, gift certificates, Dinner or making a donation, we may collect:

Name
Mailing address
Email address
Telephone number
Transaction details
Payment information
Account credentials
Purchase history

Class and Education Registrations

When registering for classes, camps, workshops, or educational programs, we may collect:

Participant name
Parent or guardian information when applicable
Mailing address
Email address
Telephone number
Date of birth
Emergency contact information
Relevant medical or accessibility information voluntarily provided for participation and safety purposes
Payment information

3. INFORMATION COLLECTED AUTOMATICALLY

Like many organizations, Milwaukee Rep and its service providers automatically collect certain information about Website usage.

We use cookies and similar technologies to:

Improve Website functionality
Remember user preferences
Maintain account sessions
Analyze Website performance
Measure marketing effectiveness
Personalize user experiences

Most browsers allow you to control cookie settings. Disabling cookies may affect certain Website functionality.

Analytics and Advertising Technologies

We may use third-party analytics and advertising services to better understand Website usage and improve our communications and marketing efforts. These services may use cookies, pixels, tags, web beacons, and similar technologies to collect information regarding your interactions with the Website.

Information collected may include:

Pages visited
Time spent on the Website
Referral sources
Device and browser information
Advertising engagement data

This information helps us evaluate marketing effectiveness, improve user experience, and provide more relevant communications.

IP Addresses and Device Information

We may collect IP addresses, browser types, operating systems, device identifiers, and related technical information for Website administration, security, analytics, and performance monitoring.

4. HOW WE USE INFORMATION

We use collected information to:

Process ticket purchases, donations, registrations, and transactions
Provide customer service and account support
Manage subscriptions and memberships
Communicate regarding purchases, performances, classes, events, and services
Administer educational and community engagement programs
Improve Website functionality and user experience
Conduct research, reporting, and audience analysis
Measure and improve marketing effectiveness
Protect against fraud and unauthorized activity
Comply with legal and regulatory obligations
Advance Milwaukee Rep’s artistic, educational, and fundraising mission

5. MARKETING COMMUNICATIONS

We may send promotional emails, newsletters, season announcements, special offers, fundraising appeals, and other communications regarding Milwaukee Rep productions, programs, events, and services.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in those communications.

Please note that even if you opt out of marketing communications, we may still send transactional communications regarding purchases, donations, registrations, account activity, or other business-related matters.

6. TEXT MESSAGING

If you provide a mobile phone number, Milwaukee Rep may use it to communicate regarding orders, account services, performance information, customer service matters, or other operational needs.

If Milwaukee Rep offers SMS marketing programs, participation will be voluntary and users will be provided with applicable opt-out instructions.

7. SHARING OF INFORMATION

Milwaukee Rep does not sell personal information.

We may share information as follows:

Service Providers

We may share information with trusted third-party service providers that support our operations, including:

Ticketing and CRM providers
Payment processors
Email and communication platforms
Website and technology vendors
Marketing and advertising partners
Analytics providers
Shipping and fulfillment services
Research consultants

These providers may access information only as necessary to perform services on our behalf.

Mailing List Exchanges

From time to time, Milwaukee Rep may exchange or rent physical mailing lists with carefully selected arts, cultural, educational, or nonprofit organizations for the purpose of conducting one-time direct mail campaigns.

Milwaukee Rep does not exchange, rent, or sell email addresses, telephone numbers, or payment information for marketing purposes.

You may request to be excluded from physical mailing list exchanges by contacting us using the information provided below.

Aggregated Information

We may share aggregated, anonymized, or statistical information that does not identify individuals.

Legal Requirements

We may disclose information when required by law or when we believe disclosure is necessary to:

Comply with legal obligations
Respond to lawful requests
Protect our rights and property
Protect the safety of patrons, employees, volunteers, or others
Investigate fraud, security incidents, or unlawful activity

8. DATA RETENTION

Milwaukee Rep retains personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, operate our business, comply with legal obligations, resolve disputes, maintain financial and transactional records, and enforce agreements.

Certain transaction, donation, ticketing, subscription, tax, accounting, and historical records may be retained for extended periods as required by law or legitimate business needs.

9. SECURITY

Milwaukee Rep uses reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.

Payment transactions are processed through secure third-party providers using industry-standard security measures.

While we take reasonable steps to protect information, no method of transmission or storage can be guaranteed to be completely secure.

10. THIRD-PARTY WEBSITES

The Website may contain links to third-party websites or services. Milwaukee Rep is not responsible for the privacy practices, content, or security of those third-party sites.

Users should review the privacy policies of any third-party websites they visit.

11. CHILDREN’S PRIVACY

The Website is not directed toward children under the age of 13.

Milwaukee Rep does not knowingly collect personal information directly from children under 13 through the Website except in connection with class, camp, workshop, or educational program registrations completed by a parent, guardian, or authorized adult.

If we become aware that personal information has been collected from a child in a manner inconsistent with applicable law, we will take reasonable steps to delete the information.

12. ACCESSING OR UPDATING YOUR INFORMATION

You may request access to, correction of, or updates to your personal information by contacting Milwaukee Rep.

Because Milwaukee Rep maintains historical ticketing, donation, accounting, and transactional records, certain information associated with completed transactions may be retained and may not be deleted.

13. CHANGES TO THIS POLICY

Milwaukee Rep may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised effective date.

Your continued use of the Website following the posting of changes constitutes acceptance of the updated Privacy Policy.

14. CONTACT US

If you have questions regarding this Privacy Policy or Milwaukee Rep’s privacy practices, please contact:

Milwaukee Repertory Theater
Attn: Privacy Inquiries
108 E. Wells Street
Milwaukee, WI 53202

Email: tickets@milwaukeerep.com
Phone: 414-224-9490

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Privacy Policy